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This web site states the following, "Sigma Beta Rho Fraternity, Inc." We saw that the web site also said " The Iota chapter of Sigma Beta Rho Fraternity was established to instils leadership qualities in men at the University of Washington, organize and motivate UW men to provide service to society and raise cultural awareness, and promote diversity at our campus." It also said " Aug 16, 1996, University of Pennsylvania. Sigma Beta Rho Fraternity was established to instill leadership qualities, organize and motivate men ." The header had sigma beta rho as the highest ranking optimized keyword. It is followed by sigrho, sig rho, and sig rho iota which isn't as ranked as highly as sigma beta rho. The next words iota.sigrho.com uses is university of washington. sigrho UW was included and will not be seen by web engines.